Busy weekend at The Cheltenham Festival

21 March 16

Our ‘Challenge Cheltenham’ project, which has been ongoing for the past 18 months, was put to the test at The Festival last week. We are glad to report that it went very well with continuous improvements very evident for both racegoers and locals. One of our team members, Mike, was feeling particularly inventive during our time at Cheltenham, and went the extra mile to direct customers in the pay lanes with his own creation. Thank you, Mike!

A marshal directs spectators with numbered paddles

David Mackinnon from The Jockey Club said of our work at The Festival, "great effort, thank you, star effort all round – game changing delivery – the pain paid off! THANK YOU!"